"In the case of caffeine-free diet Coke, nutritional value is suspended and the caffeine, as the key ingredient of its taste, is also taken away - all that remains is a pure semblance, an artificial promise of a substance which never materialized. Is it not true that in this sense, in the case of caffeine-free diet Coke, we almost literally 'drink nothing in the guise of something'?
......
in the case of caffeine-free diet Coke, we drink the Nothingness itself, the pure semblance of a property that is in effect merely an envelope of void."
Slavoj Žižek, 「Coke as objet petit a」
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a thirst for nothing
