Thursday, 29 October 2009

objet petit a

Posted by Picasa


"In the case of caffeine-free diet Coke, nutritional value is suspended and the caffeine, as the key ingredient of its taste, is also taken away - all that remains is a pure semblance, an artificial promise of a substance which never materialized. Is it not true that in this sense, in the case of caffeine-free diet Coke, we almost literally 'drink nothing in the guise of something'?

......

in the case of caffeine-free diet Coke, we drink the Nothingness itself, the pure semblance of a property that is in effect merely an envelope of void."



Slavoj Žižek, 「Coke as objet petit a」



================================



a thirst for nothing




2 comments:

I'm no Picasso said...

Oh that's too weird....

likethenina said...

Yes, indeed. :(

I don't think everything should be nutritionally helpful.